CSN OFFERS TWO FOUNDATIONAL PROMOTION PROGRAMS FOR OUR AUTHORS!
BMP or Basic Marketing Plan: $695
Here’s what this plan covers…
This program essentially provides you with an office staff. CSN assumes the burden of book orders and fulfillment. This system works especially well for authors who are on the radio or TV, or run out of books at a conference or seminar.AMP or Advanced Marketing Plan: $600
This program puts your book, published through CSN, in the “Print on Demand” marketing channels. This program will print individual books as they are ordered so your current inventory of books is not depleted. Your books will be available for distribution from the following companies:
Under this system, the book order is printed and processed through Lightning Source, the largest, highest quality P.O.D. source available. After your book is printed, and the order fulfilled, the difference between the bookstore payment, less the P.O.D. book print cost, is sent as a check to the author. While these checks are smaller than your direct sales, our authors report that they appreciate this unique source of sales. Under this program, a digital proof will be provided to the author for your approval.
THESE TWO PROGRAMS SEPARATELY RUN $1,295.
CSN CAN create a Customized Marketing Plan just for you!
Charles Winburn’s Releasing the Money Anointing sold over 10,000 books in six months through these specialized programs, including several appearances on Nationally Syndicated Radio Talk Shows!
YOU ONLY PAY FOR THE ITEMS YOU WANT!
A. 25 BASIC PRESS KITS – Your customized press kit jacket will contain the following items:
A MEDIA RELEASE ON YOUR BOOK
With our public relations experience, we know how to write and design releases that jump to the top of the pile. No one will order or do coverage on a book they know nothing about. We specialize in making your book stand out, using the who, what, where, when and why to create a compelling announcement about your book. We highlight the specific details that a bookstore or reviewer is seeking.CREATION OF THE AUTHOR’S BIO
With our simple questionnaire we will learn all about you as an author and your expertise. We will spin your answers into an effective and articulate mini-biography that plays off the book, details why the author had something important to say about his/her subject, and why readers can identify with this author. The bio also includes a photo of author.
CREATION OF A BOOK DETAIL INFORMATION PAGE
So many books – so little time! Our book detail page will be created specifically for your book and designed to capture the attention needed to place your book in the “I want this book for my store” or “I want to tell my readers about this book” categories. Includes a lovely book cover photo.
CREATION OF COVER STICKERS OF YOUR BOOK FOR THE FRONT OF PRESS KITS
B. AUTHOR’S BUSINESS CARDS
CSN will create fifty color business cards (minimum 50) for the author with a book cover photo and book highlights, ex. quotes/ordering info. These cards will be used in press kits and for bookstores.C. SOLICIT AND SET UP BOOKSTORE SIGNINGS
CSN will contact bookstores (10 minimum) to offer author’s appearances and signings. Additional bookstore contacts @ $25 per contact. CSN will handle follow-up with those bookstores that set up signing.D. DIRECT MAIL PROGRAM
Announcement to bookstores (minimum of 25) targeted to the book’s genre or general bookstores in local or targeted national areas.F. SEND PRESS KITS TO SELECTED KEY MEDIA
Includes a specific designation – book buyer, newspaper or review outlet of noted distinctionG. MAILING TO RADIO SHOWS
A general mailing to thirty (30) radio shows that feature guest authors. Includes one hour of consultation and a handout “So You’re A Radio Guest.”H. SEND GALLEY OR BOOK TO PRE-PUBLICATION TRADE JOURNALS
Send books or galleys (provided by author or publisher) to Publisher's Weekly, Kirkus and Library Journal. Note: this must be done 3 – 4 months before promotion.
I. SEND MEDIA RELEASE TO 30 INTERNET BOOK-RELATED ADDRESSES
We will do the homework and find the sites, magazines and newsletters specific to your book.
J. SEND MEDIA RELEASE TO MULTIPLE NEWSPAPERS
Includes general book review outlets.
K. SEND MEDIA RELEASE TO MULTIPLE, SPECIFICALLY TARGETED MAGAZINES.
L. SOLICIT AND SET UP NEW BOOKSTORE SIGNINGS
Contact up to ten (10) bookstores to offer author’s appearances and signings. Additional book stores contacts – $25. Will handle follow-up with those that set up signing.
Send releases to media tie-ins (radio, TV, newspapers) in locales of signings or appearances. This feature includes a handout “So You’re Doing A Booksigning.”
M. SEND BOOKS REQUESTED BY MEDIA – LIMIT 50
Mail the books with media kits.
N. Plan a promotional party
O. Newswire media release
P. 1000 Postcards
Q. Event handling and promotion
R. Create and place ads for magazines and newspapers
S. Book tour escort and handling –including lodging and transportation , TV-radio appearances
T. Create author Website
U. Create and send listing information to book clubs
Of course, no publicity campaign can guarantee results from a media mailing since current events and a myriad circumstances affect what books will be bought or reviewed. With our expertise in media selection, we narrow in on those most likely to select your book. And since we keep our eye on the book-buying media at all times, we have a much better idea of where and when to market, promote and advertise your book.
Call Toll Free at 1-866-484-6184.